How to Reduce Image Size for Your Website Without Losing Quality
Images are usually the heaviest part of a web page. Shrinking them is the fastest way to improve load time, which helps both visitors and search rankings.
Step 1: Resize to the size you display
A 4000-pixel-wide photo shown in an 800-pixel column wastes bandwidth. Export images at roughly twice the displayed width for sharp screens, and no larger.
Step 2: Pick an efficient format
Use WebP for most photos and graphics. Convert existing files with the JPG to WebP or PNG to WebP converter. Our format comparison explains the trade-offs.
Step 3: Compress at the right quality
Open the image compressor, choose WebP or JPG, and start at quality 75. Photos usually look identical at 70-80 and shrink by half or more. Zoom to 100% on a detailed area and raise quality only if you see blockiness.
Step 4: Load images efficiently
Add width and height attributes to prevent layout shift, and loading="lazy" to images below the fold. Do not lazy-load your main hero image, because that can delay Largest Contentful Paint.
Step 5: Measure
Test with PageSpeed Insights and check Core Web Vitals in Search Console. Google's SEO starter guide and the web.dev article on optimizing LCP explain what to watch.
A realistic target
For most content pages, aim for hero images under 150 KB and supporting images under 80 KB. Everything runs in your browser here, so you can compress client photos safely.
Try the tools
Image CompressorPNG to WebP ConverterJPG to WebP Converter
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